Industry Works

ST;TLDR

- Home Grown Hustle: Barber Bandits

- Style Showdown

All posts are featured on @st.tldr, the Instagram page for ST;TLDR by The Straits Times.

ST;TLDR by The Straits Times aims to reach out to youths by creating relatable and engaging videos. 

Home Grown Hustle, a series about boosting awareness of youths' small businesses, helps to support their dreams.

Style Showdown, a series about finding the best-dressed in each polytechnic across Singapore, engages youths, many of whom are into style and fashion.

Straits Times TL;DR (Home Grown Hustle)

This video featured Barber Bandits, a self-employed barber who was teaching someone who had never tried doing a haircut. I elevated the comedic element of it by adding appropriate effects, while aligning to ST;TLDR's brand message and incorporating my personal style.

Straits Times TL;DR (Style Showdown)

The video featured a student from Ngee Ann Polytechnic showing off her outfit, which I made more visually appealing by matching the graphics with her style, to make the video more cohesive.

Straits Times TL;DR (Style Showdown)

To ensure the video remained consistent with others in the series and also unique, I added visual elements to show off the student's different sense of style.

Straits Times TL;DR (Style Showdown)

To elevate the video's visual appeal, I added suitable effects to align with her sense of style.

Straits Times TL;DR (Style Showdown)

Added visual elements to match student's style and personality to elevate video engagement.

Straits Times TL;DR (Style Showdown)

Edited video ensuring consistency with other videos in the series and adding elements to align with student's sense of style.