Industry Works
ST;TLDR
- Home Grown Hustle: Barber Bandits
- Style Showdown
All posts are featured on @st.tldr, the Instagram page for ST;TLDR by The Straits Times.
ST;TLDR by The Straits Times aims to reach out to youths by creating relatable and engaging videos.
Home Grown Hustle, a series about boosting awareness of youths' small businesses, helps to support their dreams.
Style Showdown, a series about finding the best-dressed in each polytechnic across Singapore, engages youths, many of whom are into style and fashion.
Straits Times TL;DR (Home Grown Hustle)
This video featured Barber Bandits, a self-employed barber who was teaching someone who had never tried doing a haircut. I elevated the comedic element of it by adding appropriate effects, while aligning to ST;TLDR's brand message and incorporating my personal style.
Straits Times TL;DR (Style Showdown)
The video featured a student from Ngee Ann Polytechnic showing off her outfit, which I made more visually appealing by matching the graphics with her style, to make the video more cohesive.
Straits Times TL;DR (Style Showdown)
To ensure the video remained consistent with others in the series and also unique, I added visual elements to show off the student's different sense of style.
Straits Times TL;DR (Style Showdown)
To elevate the video's visual appeal, I added suitable effects to align with her sense of style.
Straits Times TL;DR (Style Showdown)
Added visual elements to match student's style and personality to elevate video engagement.
Straits Times TL;DR (Style Showdown)
Edited video ensuring consistency with other videos in the series and adding elements to align with student's sense of style.