My team's pitch to the *SCAPE and GOVT Singapore representatives earned us the top spot on the podium. *SCAPE wanted to be reintroduced as the go-to youth-led space, and through researching and truly understanding our target audience, we came up with a campaign concept that involved challenging youths to 'one-up' someone else and do it better. The campaign was praised for having a consistent message throughout all of our assets, and for its standout value among other proposed campaigns. 

- Edited video incorporating comedic effects to enhance viewer engagement

- We used the concept of doing things badly and challenging the viewer to do better than we did, to drive audience engagement

- Edited video with various effects to enhance visual quality

- Similarly, the concept of doing it badly and challenging the viewer to do it better is used here, to prompt viewers' interactions and collaborations